Welcome to the showcase of my three year product design journey at AiDock Ltd.
My Role
At AiDock, a pioneering startup that uses AI to automate and simplify supply chain paperwork, streamlining operations and enhancing efficiency, my role as the sole product designer stretched well beyond traditional design duties. Alongside crafting user experiences and interfaces, I found myself deeply involved in client interactions—personalizing and explaining our complex product during its early stages and gathering invaluable feedback from existing customers. This direct engagement informed new features and improvements, making our solutions more user-centric and effective.
I also took on responsibilities typically outside the product designer's purview, such as drafting Product Requirement Documents (PRDs), facilitating clear communication with developers, and overseeing the thorough testing of features before their release. This broad scope of work underscored my commitment to excellence in every aspect of AiDock's product development, embodying the versatility and dedication essential in a startup environment.
Feature Highlights
Each feature I've worked on at AiDock has its own story, challenges, and innovations. Here's a closer look into the processes, decisions, and impacts of these features, which you can explore further on their dedicated pages.
Split Screen & Optimized Productivity
Insight: Through design sessions in the UK, combined with detailed observations, extensive surveys, and in-depth interviews, we identified a significant need for providing the user with the ability to split the platform into a dual-screen solution.
Design Decision: Despite the technical challenge, we decided to separate the document view from the form, based on user activity patterns and cognitive load considerations. This decision, backed by extensive research and technical consultations, significantly improved user efficiency and comfort.
Form Builder & Customization
Challenge: AiDock's aim was to digitize and automate the customs declaration process. To accomplish this, it was crucial to digitize the forms. However, this step was hindered by the intricate compliance rules across different countries and various shipping methods.
Innovation: The development of a Form Builder empowered users to customize forms themselves, accommodating a vast array of rules and error messages tailored to specific countries and shipment methods. This feature both enhanced user autonomy and promoted user engagement.
The Efficiency Leap of the MultiOCR
Challenge: Manual corrections and line-by-line data entry in traditional OCR made processing extensive invoices for customs declarations tedious and inefficient.
Innovation: MultiOCR transformed this by enabling column-wide data extraction in a single action, reducing manual entry significantly. For invoices exceeding 20 items, it slashed processing time by over 50%, enhancing both the customs declaration workflow and user satisfaction. This leap in efficiency not only improved operational speed but also markedly increased user approval.
Amy: A New Product Integration
Problem: Dealing with paperwork across different legacy systems presented challenges such as document conversion errors and the management of unnecessary paperwork.
Creation: Amy, an AI-powered tool combined with a verification and correction interface, was developed to allow users to edit and categorize documents directly on the platform. This tool simplified document management, from page ordering to categorization, enhancing both efficiency and AI accuracy. Amy allowed us to expand AiDock's customer base beyond customs declarations, demonstrating potential for broader application in document organization.